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MEETIC, the European NВ°1 in on line dating, announces the signing of an understanding having a view to acquiring DatingDirect, great britain’s biggest site that is dating.
MEETIC, the European frontrunner in online dating sites, today announces the signing of an understanding by having a view to acquiring DatingDirect, the historic leader in internet dating in the uk. This operation must be finalised during January 2007, when the conditions that are remaining happen lifted.
Using this purchase, the Group will acquire a prominent position regarding the final staying major European market upon which it had been perhaps not yet current, hence learning to be a frontrunner in most among these countries in europe.
Created in 1999, the DatingDirect (http://www.datingdirect.com) site has 4.5 million people (3.5 million of that are when you look at the UK). With 1.652 million distinctive Visitors (supply: Comscore – November 2006), this is the dating that is online in the UK, with three times more visitors than match.com its nearest US rival.
DatingDirect recorded predicted 2006 return of ВЈ11 million.
Inside the framework regarding the contract finalized with DatingDirect, Meetic has additionally finalized an understanding with respect to the purchase, through the exact same investors, of this Chemistry business that organises live dating-related singles activities in britain.
Marc Simoncini, MEETIC’s CEO and creator, claims: «Using The uk demonstrably offered as an integral nation concerning the carrying away from our strategy of strengthening our European leadership, the purchase of DatingDirect will henceforth allow us to try out an important part regarding the Uk market, probably the most high priced on the planet in regards to news buying, without the need to introduce an important advertising campaign to impose a fresh brand.»
The purchase regarding the DatingDirect on the web site that is dating completely on the basis of the selective acquisition strategy implemented by the Group since its IPO:
The purchase of DatingDirect and Chemistry, for ВЈ27.3 million, should be performed completely in cash after the operation is finalised.
Marc Simoncini concludes: «ahead of the acquisition of DatingDirect, Meetic currently had European traffic that had been two . 5 times compared to their US rival. This space will now be dramatically bigger utilizing the integration of DatingDirect and Chemistry’s traffic. By way of this purchase, within just five years we’re going to therefore have conquered the amount 1 position on most of this worldwide markets on which we run, and can now have the ability to stimulate the 2nd stage of our development plan by maximising our business structure leverage. The optimisation of y our traffic that is european with all the brand brand brand new provides which is implemented simultaneously with all the brand brand brand new 2.0 type of Meetic, should allow us to boost, from 2007, our types of income and therefore increase our investment possibilities in brand new nations or on brand brand new continents where we try not to yet have existence.»
2006 yearly turnover will be posted on February 13th 2007, after market.
About MEETIC, the European internet dating frontrunner (http://www.meetic-corp.com)
Four years as a result of its commercial launch, MEETIC manages seven services and products (Meetic, Meetic Cellphone, Ulteem, Superlol, Lexa, ParPerfeito and eFriendsNet) and areas two very complementary financial models into the market that is dating one for usage on the net, one other for cell phones. MEETIC could be the undisputed frontrunner on the European online dating market with 25.4 million pages registered from the Meetic web web web site alone since its creation therefore the biggest European market share* with 19,49per cent in November 2006 (source: Nielsen/NetRatings) and 6.4 million unique escort Salem site visitors in November 2006 (supply: Comscore). MEETIC is made in 14 countries that are european Asia and Brazil, and obtainable in 12 languages. From inception the group has pursued an obvious leadership strategy concentrating on quality, revolutionary advertising and perfect technical expertise. MEETIC works difficult to optimise solution quality and also to satisfy every feasible expectation of its European members. In 2005, MEETIC posted product product sales of €43m and profit that is net of.